*Please note this is an audiobook NOT a print book*


Sheena Iyengar

 March 2010

Publisher: Hachette Audio

ISBN-13: 9781600248108

ISBN: 1600248101

Edition Description: Unabridged

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.

Listen to an Excerpt 

From the Publisher

In an era of ever-expanding choices, HOW WE CHOOSE addresses the simple-yet-mystifying question : How do we know what we want?

The answers are strange, impressive, and profound. Sheena Iyengar, a Columbia University professor whose work on choice is widely recognized and cited by companies like AOL and Citigroup, looks into the heart of what we desire– and what we think we desire– to show how tangential factors enter into (and run roughshod) over our decisions.


I’m honored and thrilled to offer readers a chance to win 1 of 3 copies of THE ART OF CHOOSING in audiobook format. This giveaway is open to US and Canadian Residents only. No PO boxes please. This giveaway is possible thanks to the wonderful Anna at Hachette. If you’d like to win leave a comment here telling me what appeals to you about audiobooks. This giveaway will run from today, April 19th until April 26th.

Good Luck!